
Supermarket Tricks - Don't be Tricked
Supermarket Tricks - Don't be Tricked By These Common Ruses to Get You
To Increase Your Spending
Only 5 tricks listed here, 16 more at the link at the bottom of the page.
Here's a list of commonly used sales tactics printed in the Sept. 2004 issue of The Ecologist magazine. Some are just good business sense, others are more dubious....
1) GIVING YOU A BASKET If they hand you a basket it's not necessarily
because they think you are swell, it's so you will buy more. 75% of basket carriers buy something as compared to only 34% without a basket.
2) "RIPE AND READY" FRUIT Now that the public is conditioned to accept
green-picked, flavorless fruit they now can charge a premium for ripe
fruit.
3) IRRATIONAL PRICING When your brain sees $4.99 it doesn't register $5 it "sees" $4.
4) BUY ONE GET ONE FREE Has been shown to increase purchases up to
150%. We buy more than we really need and they unload excess stock that's not selling.
5) CHILDREN From kiddie carts to give-away products, it works. They now have "cooking" classes for kids (for which you pay) where the kids are taught to recognize special child brands which are healthier versions of junk food like chicken nuggets and pizza. The kids are also taught which deli and ready-made foods to ask for.
6) "EYE LEVEL IS BUY LEVEL" Products at eye level sell 2X as well. Guess where they put the most expensive, most profitable stuff? Except for CHILDREN'S snacks and junk (pester food) which is at their eye level.
http://deconsumption.typepad.com/decons ... t_tri.html